When Ray Kroc helped build the McDonald’s brand, he knew one thing for sure: the secret to long-term success in franchising isn’t just about growth—it’s about building strong relationships between franchisors and franchisees. He made it a priority to keep that partnership at the heart of McDonald’s operations. Today, that approach continues to shape the success of major franchise systems.
As Brad Bogan, McDonald’s Vice President of U.S. Strategic Franchising, explains, “Our vision is to create the greatest franchising opportunity for future generations, supported by the industry’s leading franchisor.”
But what does it actually take to become a successful franchisee? We heard directly from leaders at top franchises—McDonald’s, Dunkin’, and Lawn Doctor—brands that have been recognized in Entrepreneur’s Franchise 500 Hall of Fame for their proven systems and long-standing success. They offered practical advice that can help aspiring franchise owners take the right steps and avoid common pitfalls.
Here’s what you need to know before diving into the world of franchising and the franchise industry.
Choose a Brand That Matches Your Values and Goals
Success starts with choosing the right brand. You need to connect with the brand’s values, mission, and the way they support their franchisees.
Dunkin’ brand president Scott Murphy shares, “It’s important to remember that a partner who offers strong support across technology, design, and innovation plays a huge role in your success. That kind of partnership is especially helpful if you’re new to franchising.”
Choosing a brand with a strong, reliable system can help you feel confident about taking the leap. A well-established company can guide you, especially when challenges arise.
Be Ready to Put in the Time and Effort
Franchising isn’t a hands-off business. It takes serious commitment. Brad Bogan from McDonald’s puts it simply: “We want franchisees who are not just owners but operators. That distinction matters. Running a franchise involves staying engaged, learning continuously, and growing with the industry.”
Franchising may offer a roadmap, but it’s still hard work. You have to be all-in and ready to lead every part of the business, from hiring staff to handling customer service.
Look for Room to Grow
Think long-term when choosing your franchise. Are there chances to expand in the future? Will the brand help you grow beyond one location?
Scott Murphy emphasizes this point, “Look at the white space. At Dunkin’, we’re always developing new markets. This allows franchisees to grow their business over time.”
Brands that support multi-unit ownership or have plans for regional expansion offer more options for building a lasting business.
Do Your Homework Before You Invest
Buying a franchise is a big decision. Take your time to research everything about the business model.
Eric Martin, Senior Vice President of Franchise Development at Lawn Doctor, recommends asking questions and gathering all the facts: “Learn about the training process, the marketing plan, financial expectations, and what kind of support the franchisor offers.”
Talk to current franchisees, attend discovery days, and make sure you have a clear picture of what it takes to run the business day-to-day.
Believe in the System
You shouldn’t just want to run a business—you should believe in the franchise system you’re joining. You’re not starting from scratch, but you are stepping into a structured model that’s been tested over time.
As Eric Martin puts it, “The reason you should invest in a franchise is because you believe in the process, the model, the team, and the long-term vision.”
If you trust the system and follow it closely, you’re more likely to see steady results and growth.
Know the Brand Inside and Out
Before you invest your money, invest your time. Learn everything about the brand you’re thinking about joining.
Scott Murphy advises, “Ask about the brand’s purpose. Know what’s expected of franchisees and how the brand supports them. That understanding can guide your decision and set you up for success.”
Understanding the brand culture and expectations can also help you decide if it’s a good fit for your work style and long-term plans.
Stay Committed Through Ups and Downs
Every business has good days and tough days. Franchise ownership is no exception.
“There are fun parts and hard parts,” says Eric Martin. “But you have to be fully committed to both. When you’re the owner, cutting corners isn’t an option—it directly impacts your bottom line.”
Owning a franchise requires consistency, accountability, and a strong belief in the brand and its system. It’s a serious responsibility, but with the right mindset, it can also be incredibly rewarding.
Final Thoughts: Build Your Future with Purpose
Becoming a franchisee can be a life-changing step. The support of a trusted brand, a well-built system, and strong relationships with franchisors can open doors to financial independence and personal growth. But success doesn’t come automatically.
It takes choosing the right brand, committing to the process, putting in the work, and staying resilient through challenges. Whether it’s Dunkin’, McDonald’s, Lawn Doctor, or another brand you believe in, start by learning, asking the right questions, and understanding the full picture.
As Scott Murphy of Dunkin’ says, “If you partner with a trusted brand, there’s no limit to how far you can go.”
